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世界著名的调研机构Kurt Salmon Associates进行的调查研究报告显示,世界便服和运动服以及运动用品的市场总额约为13004乙美元。从1996到2000年,运动服装市场将增长25%,运动鞋市场将增长30%。消费者在购买时髦的、舒服的、易于存放的(如易洗快干免烫等)运动服装的数量呈增加态势。运动服装市场也是一个增长中的市场。1987年世界范围的运动用品的销售额为740亿美元,到1996年则达到1296亿美元,增加了75%,预计到2001年将增长到1600亿美元。从1996年到2000年运动用品销售额增长幅度最高的估计是英国,达56%;法国和意大利各增长20%;美国19%;德国13%;日本7%。世界其它地区增长幅度预计可高达50%。运动服成为主流服装的倾向在美国始于10年之
According to a survey conducted by Kurt Salmon Associates, a world-renowned research organization, the total market for casual wear and sportswear and sporting goods in the world is approximately 13,004 US$. From 1996 to 2000, the sportswear market will grow by 25%, and the sports footwear market will increase by 30%. Consumers are increasing the number of fashionable, comfortable, easy to store (such as easy to wash, fast-drying, ironing, etc.) sportswear. The sportswear market is also a growing market. In 1987, worldwide sales of sporting goods amounted to 74 billion U.S. dollars, and in 1996 it reached 129.6 billion U.S. dollars, an increase of 75%, and it is expected that by 2001 it will increase to 160 billion U.S. dollars. The highest increase in the sales of sporting goods from 1996 to 2000 was estimated to be 56% in the United Kingdom, 20% in France and Italy, 19% in the United States, 13% in Germany, and 7% in Japan. The growth rate in the rest of the world is expected to be as high as 50%. The tendency of sportswear to become mainstream apparel began in the United States for 10 years