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出版时间:2013年12月推荐理由:营销界泰斗,中山大学卢泰宏教授曾经梳理过营销领域从孕育、生长到大发展,营销思想不断创新和丰富的“营销百年”。这一路走来,能让我们想起的营销理论实在是不少,如营销4P理论、定位理论、品牌资产理论、服务营销、4C理论、整合营销传播、关系营销、网络营销、体验营销、事件营销、大数据营销、微博微信营销等。相信以后新的理论也会层出不穷。而作者刘文新通过大量的市场实践后,他认为最有效的就是最基础的4P营销理论,他不追求华而不实的所谓“新营销”理论,
Publication date: The year December 2013 Recommended reason: Marketing world, Professor Lu Taihong Sun Yat-sen had combed the marketing field from gestation, growth to the development of marketing ideas and innovative “rich marketing a hundred years.” Along the way, the marketing theory that reminds us is quite a lot, such as marketing 4P theory, positioning theory, brand equity theory, service marketing, 4C theory, integrated marketing communication, relationship marketing, internet marketing, experiential marketing, event marketing , Big data marketing, microblogging WeChat marketing. I believe the new theory will emerge one after another. The author Liu Wenxin through a large number of market practice, he believes that the most effective is the most basic 4P marketing theory, he does not pursue flashy so-called “new marketing ” theory,