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随着近年来艺术产品制作与传播媒介的进一步多元,文化消费领域也出现了一些全新的表达方式。传统文艺市场向移动互联网的逐步侧重,大数据分析对内容生产的参照定制以及出版业、报业、电视、广播等行业跨媒介的转型突围,都在影响着人们日常文化生活的同时,重构着社会化媒体公众话语权体系。对这一系列现象进行关注与研究,是从学术上对于当前文化产业发展的一种呼应。
With the further diversification of the art production and media in recent years, there have also been some entirely new ways of expressing in the field of cultural consumption. The gradual focus of the traditional literature and art market on the mobile Internet, the reference and customization of content production by big data analysis, and the transitional breakthroughs in cross-media in the publishing, newspaper, television and radio industries all affect the daily cultural life of people, Social media public discourse system. Attention and research on this series of phenomena is an academic response to the current development of cultural industries.