文章主要探讨了生产安全引发的企业公共关系危机处理的宗旨和原则、程序和此类危机事件的预防。让企业对生产安全引发的企业公共关系危机处理的应付办法有足够的了解,以期企业顺利渡过难关,重塑企业正面形象,再次获得公众的信任和支持。 The article mainly discusses the purpose and principles, procedures and prevention of such crises arising from the crisis of enterprise public relations triggered by production safety. Let enterprises know enough about coping strategies of enterprise public relations crisis triggered by production safety so that enterprises can successfully weather the storm, reshape the positive image of the enterprise and gain the public’s trust and support again.