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SNS网站的产生和发展建立在用户的关系之上,从而使得信息能够以极快的速度传播。对这种传播的方式进行研究并从传播过程中的各个要素入手提出改进传播方式的建议十分必要。本文选取人人网作为个案进行研究,依据7W理论对人人网的传播方式进行分析。
SNS website generation and development based on the user’s relationship, so that information can be transmitted at an extremely fast speed. It is very necessary to study the ways of communication and propose the ways of improving communication from all the elements in the process of communication. This paper selects Renren as a case study, and analyzes the way of Renren’s transmission according to 7W theory.