为落实邮政效益年活动的总体要求，国家邮政局决定在全行业实施邮政服务形象工程。实施邮政服务形象工程是树立邮政品牌，提升社会亲和力，提高邮政服务满意度，向社会公众提供更加便捷、高效、优质服务的重要举措，将为邮政全行业步入良性循环奠定坚实的基础。２００２年实施 In order to implement the general requirements of the postal benefit year activity, the State Post Bureau decided to implement the postal service image project in the entire industry. Implementing postal service image project is an important measure to establish a postal brand, enhance social affinity, improve postal service satisfaction and provide the public with more convenient, efficient and quality services, which will lay a solid foundation for the postal industry to embark on a virtuous circle. Implemented in 2002