一架飞机只有构造符合物理学原理,才能够在蓝天遨游。市场营销也是如此,如果你不懂得市场营销永恒不变的定律,那么无论你的计划多出色,最终只能是竹篮打水一场空。经过多年对市场营销原理和问题的研究,本书的作者将自己的发现浓缩为能够决定竞争胜败的22条基本定律。下面我们来逐一为您解读。第一条:领先定律领先定律的核心是:成为第一胜过做得更好。在潜在顾客心智中先入为主,要比让顾客相信你的产品优于该领域的首创品牌容易得多。在任何 Only a plane constructed in line with the principles of physics, to be able to travel in the blue sky. The same is true of marketing. If you do not know the laws of eternity in marketing, then whatever your plan is, you end up with nothing. After years of researching marketing principles and issues, the authors of this book have condensed their findings into 22 basic laws that determine competition. Let us explain to you one by one. First: The leading law The leading law is the core: to become the first to do better. Preconceived ideas among potential customers are far easier than convincing customers that your product is better than the first brand in the field. in any