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不同的企业,市场策略也有所不同,世界著名轮胎制造商米其林公司曾经以进步的技术,向在美国的竞争者实施了侧面攻击。当时,斜线或十字线轮胎已经使用了好几十年,而美国的主要轮胎制造商却很少投资在新技术上,宁愿把它们的资源耗费在市场争夺战中。米其林公司在1975年从外销基地转变成美国的内销制造商,并以辐射层轮胎来供应市场的需要。美国的主要制造商好富、固特异、火石及优耐陆等公司仍集中全力,固守原来的十字线轮胎市场,但那种轮胎利润很低,实在无利可图。到70年代的后期,由于燃料涨价,消费者减少用车,因此延长了轮胎的使用寿命。美国的汽车主要制造商为了提倡省油,都改用辐射层轮胎,使燃料的消耗
Different enterprises, market strategy is also different, the world-renowned tire manufacturer Michelin has been using advanced technology, competitors in the United States conducted a lateral attack. At that time, slash or cross-shaped tires had been in use for decades, while the major U.S. tiremakers seldom invested in new technologies and would rather spend their resources in the market war. Michelin switched from a sales base to a U.S. domestic manufacturer in 1975 and supplied the market with radiant tires. Companies such as Goodrich, Goodyear, Flint and Youlou, the major U.S. manufacturers, are still fully focused and sticking to the original crosshair tire market, but the profitability of such tires is very low and it is really unprofitable. By the late 1970s, consumers were reducing their use of vehicles due to higher fuel prices, thus extending the useful life of the tires. US major car manufacturers in order to promote fuel-efficient, have switched to the use of radiant tires, the fuel consumption