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随着网络信息技术的不断普及,网络媒体对我国社会公众群体的影响力逐渐增大,在现阶段,网络舆情传播引起了我国政府以及相关部门的重视。网络舆情是指在网络中,社会公众群体对目前焦点、热点问题所持有的态度及意见,容易受到有心人的恶意引导与推动。在此,我们需正确看待网络舆情,既要看到网络舆情中非理性的一面,也需要看到网络舆情中理性的一面。因此,在媒体环境下网络舆情传播控制的重要性日益凸显。政府相关部门需要做好网络舆情的应急处理工作,对网络舆情进行实时监控,一旦出现负面网络舆情,则需要采取及时有效的措施进行控制。
With the continuous popularization of network information technology, the influence of online media on our social public groups gradually increases. At this stage, the spread of online public opinion has attracted the attention of our government and relevant departments. Internet public opinion refers to the attitude and opinions held by the public in the network to the current focus and hot issues and is easily lead and promoted maliciously by people with conscience. Here, we must correctly view the network public opinion, we must see the network of public opinion in the irrational side, but also need to see the network of public opinion in the rational side. Therefore, under the media environment, the importance of controlling the spread of online public opinion has become increasingly prominent. Relevant government departments need to do an emergency response to the public opinion on the Internet and conduct real-time monitoring of the public opinion on the Internet. In the event of negative public opinion on the Internet, timely and effective measures need to be taken to control it.