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随着企业文化的发展,21世纪要求除了常规意义上的生产,企业还要塑造一种新的企业文化,以便在日趋激烈的竞争中常胜不衰。为此,从企业文化的产生发展引申开来,浅析中国企业文化落后的历史根源及中国企业文化的常见弊病。强调中国企业应走出误区,合理塑造企业文化,“企业文化——品牌塑造——企业发展”的成功模式。理论联系实际,而这也正是时代对企业的要求,世界对中国的要求。
With the development of enterprise culture, in the 21st century, in addition to the conventional production, enterprises also need to create a new corporate culture in order to win the ever-fiercer competition. Therefore, from the emergence and development of the corporate culture, this paper analyzes the historical causes of the backward corporate culture of China and the common ills of Chinese corporate culture. Emphasize that Chinese enterprises should go out of their myths and shape the successful mode of corporate culture, “corporate culture - brand building - enterprise development”. Theory is linked with reality, and this is exactly the requirement of the times for the enterprise and the demand of the world for China.