随着知识经济时代的到来 ,市场全球化进程的加速 ,国内服装品牌在内销市场的机遇和挑战已经很现实地呈现在我们面前。加入ＷＴＯ以后 ,还相对幼稚的中国服装品牌经受得住外来品牌的冲击吗 ?服装大国的地位能保持吗 ?具有个性化的民族服装品牌能创新吗 ?这些问题 ,服装业界必须 With the advent of the era of knowledge economy, the acceleration of the process of globalization of the market, the opportunities and challenges of domestic apparel brands in the domestic market have been presented to us in a realistic way. After joining the WTO, is the relatively naive Chinese clothing brand able to withstand the impact of foreign brands? Can the status of a clothing power be maintained? Can a branded individual clothing brand innovate? These issues must be addressed by the apparel industry.