论文部分内容阅读
对印刷出版业而言,电子书早已不是什么新鲜事物了,其在中国前所未有的迅猛发展速度,被媒体形象地描绘为“爆炸式增长”的“第三次阅读革命”。而电子书市场规模的不断壮大,无疑对传统纸质书刊市场的影响也越来越大。2010年被业界称为电子书市场的爆发年,也引起了部分国内出版人“狼来了!狼来了!”的呼喊。其对纸质书市场产生了哪些影响?传统出版、印刷机构应如何迎接挑战?让我们一起来探个究竟。
For the printing and publishing industry, e-books are nothing new, and its unprecedented rapid growth in China has been portrayed by the media as the “third reading revolution” of “explosive growth.” The e-book market continues to grow, no doubt the impact of the traditional paper book market is also growing. In 2010, the industry was called the e-book market’s eruption year, has also caused some domestic publishers “wolf! Wolf! ” Shout. What impact has it had on the paper book market? How should the traditional publishing and printing institutions meet the challenge? Let’s explore together.