论文部分内容阅读
小李从美国著名学府大众传播专业毕业归国,进入一家著名媒体广告部工作。他从业务员做起,凭借学到的先进营销理念,再加上自己的勤奋和悟性,事业发展得很快。不久,公司委任他为广告部主任,负责广告部的经营工作。可没过多久,虽然广告部的业务员不断增加,业绩却不断下降,小李每天急得焦头烂额,不得不亲自冲锋陷阵,但这样却大大减少了他对部里工作的全面管理,广告部群龙无首、人心惶惶、议论纷纷。
Xiao Li graduated from the famous American universities majoring in mass media and returned to work in a famous media advertising department. He started from a salesman, with the advanced marketing concepts learned, coupled with his diligence and understanding, the cause of rapid development. Soon, the company appointed him director of advertising, advertising department is responsible for the management of the work. Not long after, although the advertising department salesman continued to increase, performance has been declining, Xiao Li daily anxious burdensome, had to assault front, but this has greatly reduced his overall management of the Department of work, the Department of advertising without a leader, People panic, talk in succession.