前一段时间,微博上关于石油企业的各种负面消息接连不断,虽然相关石油企业积极应对,从一定程度上消除了不良影响,但仍然加深了民众的误解,损害了石油行业的形象。静下心来仔细分析微博中这些舆论危机事件的成因,无外乎事件当事方与社会公众间的信息失衡。民众们根据几条并不全面的微博信息做出错误判断,并且以讹传讹,而事件当事方公布的事件真相没有 Some time ago, microblogging on the various negative news about oil companies one after another after another, although the relevant oil companies to actively respond to a certain extent, to eliminate the adverse effects, but still deepened the public misunderstanding, damage the image of the oil industry. Quietly analyze the causes of these public opinion crises in Weibo without exception from the information imbalance between the parties to the incident and the general public. People based on a few are not comprehensive microblogging information to make false judgments, and corruptly assert, and the truth of the incident announced by the parties did not