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从各方的统计数据来看,在整体家电行业低增长的态势下,卫浴电器的零售量同比增长远高于家电市场整体增长速度。特别是在电商渠道热水器的零售量和零售额的同比增幅均超过200%。据中怡康的监测数据显示,2012年热水器电商销售总规模为7亿元,占整体热水器市场的销售占比只有2%,而到了2014年占比达9%,预计2015年,热水器电商销
Statistics from all parties point of view, in the overall low growth of household appliances industry trend, the retail sales of bathroom appliances increased year on year much higher than the overall growth rate of the appliance market. In particular, both retail sales and retail sales of e-commerce water heater increased by more than 200% over the same period of previous year. According to Zhongyikang’s monitoring data, the total sales volume of water heater electricity suppliers in 2012 was 700 million yuan, accounting for only 2% of the total water heater market sales, up from 9% in 2014. It is estimated that in 2015, Commercial sales