随着“三集五大”深入推进,营销档案管理日趋重要,建立健全标准化的营销档案室、细化管理流程、规范营销档案管理,不仅能实现对客户用电全过程的监督管理,还能为营销、生产、调度等部门实现客户档案信息资源共享打下良好基础。营销档案管理存在的问题枣庄供电公司共134万户电力客户,档案资料分散在营销部、各客户服务中心及53个供电所。2012年以前,营销档案从形成、收集到归档没有一个科学的管理流程和管理办法,完全由工作人员“自主发挥、自我把握”。档案的完整率、准确率普遍较低,许多工作不到位,标准执行失去严格制约,档案归档不及时,无标准的营销档案室,个别单位存在部分营销档案丢失等问题。无专职的营销档案管理人员,多为兼 With the “three sets of five” in-depth promotion, marketing archives management is becoming more and more important, to establish and improve the standardization of the marketing archive, refine management processes, standardize marketing archives management, not only to achieve the customer’s electricity monitoring and management of the whole process, For marketing, production, scheduling and other departments to achieve customer file sharing of information resources to lay a good foundation. Marketing file management problems Zaozhuang Power Supply Company a total of 1.34 million power customers, file information scattered in the marketing department, customer service centers and 53 power supply stations. Before 2012, there was no scientific management process and management measures for the formation, collection and filing of marketing archives, and the staffs themselves were “self-reliant and self-aware.” The integrity of the file, the accuracy rate is generally low, many work is not in place, the standard implementation of the strict control of the archives is not archived in time, there is no standard marketing archives, individual units exist some of the marketing file is missing and so on. No full-time marketing file management staff, mostly concurrently