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电视公益广告是为公众利益服务的,它属于一种观念的传播。它通过公共广告和意见型广告的区分,拥有不完全相同的目的性。同时运用不同的表现形式,来倡导代表公众利益的社会精神文明建设。
TV public service ads serve the public interest, which belongs to a concept of communication. It is through the distinction between public advertising and advertising ads, have not exactly the same purpose. At the same time using different forms of expression, to advocate the construction of social spiritual civilization on behalf of the public interest.