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编者按与传统媒体的覆盖率与局限性相比,新媒体以其突破性的技术和商业传播价值,不断丰富和壮大着户外媒体的领域。但在拥有强大优势和乐观前景的同时,问题也接踵而来——首当其冲者,就是户外新媒体的价格混乱现象。花样繁出的价格好似一块“食之无味,弃之可惜”的鸡肋,让客户如哽在喉,甚至因噎废食。目前,户外媒体的价格市场不仅有别于传统媒体,且每家媒体的报价都各不相同,
Editor Compared with the traditional media coverage and limitations, the new media with its breakthrough technology and commercial value, continue to enrich and expand the field of outdoor media. However, with strong advantages and optimistic prospects, problems have also come one after another - the first to suffer, is the price chaos in new outdoor media. Trickle-like price is like a piece of “tasteless, discard the pity ” tasteless, so that customers such as 哽 in the throat, or even 噎 waste food. At present, the outdoor media price market is not only different from the traditional media, and each media offer is different,