2011年,微博已经成为最强大的新媒体,微博正在改变着我们的生活,改变着新媒体的格局,改变着传统营销方式。其对社会诸领域的渗透与日俱增,社会影响力日益巨大。微博,一个140字组成的信息分享传播平台,其前身是2006年创办的Twitter,到目前已经具有实时性、互动性、社会学性、便捷 In 2011, weibo has become the most powerful new media. Weibo is changing our life, changing the pattern of new media and changing the traditional way of marketing. Its infiltration into all fields of society is increasing day by day, and its social influence is increasingly huge. Weibo, a 140-character information sharing and communication platform, was originally founded in 2006 as Twitter, and has now become a real-time, interactive, sociological, and convenient