本文主要研究中国人寿临沂分公司是公司下属银行保险部——营业部的营销状况。在人力资源管理方面、在产品方面、在营销方面的不足针对问题,提出要一要做好人力资源管理工作,二要注重创新,三要处理好保险公司和银行间的关系等措施。 This paper mainly studies China Life Insurance Linyi Branch is the company under the banking insurance department - Sales Department of the marketing situation. In terms of human resources management, in terms of products, the lack of marketing is aimed at solving the problems and proposed that human resources management should be first and secondly focused on innovation and three measures should be taken to properly handle the relationship between insurance companies and banks.