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小家电行业成长性品牌很多,一方面厂家在倾力寻求优质的区域代理商,另一方面,代理商也在寻找着优秀的品牌代理。对于品牌而言,要实现理想目标的前提是了解代理商所处的环境和市场特点,然后才能实现步步为营的网络布局。本文通过关注三级市场总代操作市场的重点和难点,看他们如何在不同的区域采取不同的策略寻求着高压下的突围与转型……
Growth of small household appliances industry, many brands, on the one hand, manufacturers in the effort to seek high-quality regional agents, on the other hand, agents are looking for excellent brand agency. For the brand, to achieve the desired goal is to understand the premise of agents in the environment and market characteristics, and then be able to achieve at every step of the network layout. By focusing on the major and difficult issues of operating markets in the tertiary markets, this article seeks them how to adopt different tactics in different regions to seek breakthrough and transformation under high pressure.