在2017年1月5日刘奇葆同志出席的推进媒体深度融合工作座谈会上,强调要深入贯彻落实习近平总书记系列重要讲话精神,坚定不移推进传统媒体和新兴媒体深度融合。校媒体作为引导大学生思想的主要工具,应加快传统媒体和新兴媒体的融合。本文通过对传统媒体和新兴媒体的各自特点比较、叠加优势分析、叠加效应在大学生思想引导方面的应用三方面,探究二者的叠加效应对大学生思想的引导作用。 On January 5, 2017, at the forum on promoting the media’s deep integration work, Comrade Liu Qibao emphasized that it is necessary to thoroughly implement the spirit of General Secretary Xi Jinping’s important speech and steadfastly promote the in-depth integration of traditional media and emerging media. School media as the main tool to guide the thinking of college students should speed up the integration of traditional media and emerging media. This article explores the guiding effect of the superposition effect of the two on the thinking of college students through the comparison of the characteristics of traditional media and emerging media, the analysis of superposition advantages and the application of superposition effect in the guidance of college students.