设计是一种思考事物和看待客观世界的方式。笔者基于对视觉语言的概念和基本元素的理解,提倡从对事物本质的分析和把握入手,以特征化的视觉语言加以表述,准确地把信息内容翻译成可视的图像。如此,才能使信息更加有效、迅速、准确地传达——而这也正是设计的根本目的之所在。 Design is a way of thinking about things and looking at the objective world. Based on the understanding of the concept and basic elements of visual language, the author advocates starting from analyzing and grasping the essence of things, expresses it in the characteristic visual language, and accurately transforms the information contents into visual images. In this way, information can be communicated more effectively, quickly and accurately - and that is where the fundamental purpose of design lies.