营销风险主要是指会对预期的营销目标的实现产生影响的各种不确定性因素,这种不缺定性很可能会降低企业的经营效益,对于供电企业来说,风险是无处不在的,其营销的风险存在于生产销售的各个环节中,主要有来自市场的风险、法律方面的风险、国家政策变动带来的风险等,要加强供电企业的风险管理,重要的就是要采取有针对性的措施来转移或者是降低相关的风险。 Marketing risk mainly refers to various uncertain factors that will affect the realization of the expected marketing goal. Such indefinableness is likely to reduce the operating efficiency of the enterprise. For the power supply enterprises, the risks are ubiquitous, The risk of its marketing exist in all aspects of production and sales, mainly from the market risk, legal risks, risks caused by changes in national policies, to strengthen the power supply business risk management, it is important to take targeted Measures to divert or reduce the associated risks.