旧上海是中国现代出版印刷业的发源地和中心,数量众多、规模各异的形形式式出版机构,形成了激烈的竞争态势。提起沈知方,在旧上海出版业中可谓赫赫有名,因为他曾白手起家,凭借其聪明才智和与众不同的眼力,闯荡出版业数十载,先后创办了中华书局和世界书局两家卓有影响的出版机构,被人称为洋场出书业经营怪才。 沈知方原名芝芳,浙江绍兴人,年轻时曾跟随几位出版界老前辈奔走于全国各大都会,深入民间,留心出版业经营,因此对于书籍的行销了如指掌,他只要一见某书书名,略看内容,便能肯定地指出该书应该销往南方还是北方,以及各地的销数。由于他具备这套让人称羡的过硬本领,深得当时中国最大的出版机构商务印书馆创办人夏瑞芳的赏识,聘请他担任业务顾问。所谓顾问,除了每月致送50元车马费外,还列席商务的业务会,重大决策听听他的意见。 Old Shanghai is the birthplace and center of China’s modern publishing and printing industry. The numerous and varied forms of publishing institutions form a fierce competitive situation. Mention Shen Shen Fang, in the old Shanghai publishing industry can be described as famous, because he once started, by virtue of its intelligence and unique eyesight, battling the publishing industry for decades, has founded the Zhonghua Book Company and the World Book Company two influential Publishing agencies, known as foreign markets business geeks. Shen Chih-fang, formerly known as Fang-fang, Shaoxing, Zhejiang, a young man who had followed several publishing industry veterans running in all major cities, in-depth, pay attention to the publishing industry, so well versed in the marketing of books, he just saw a book title, If you look at the content, you can say with certainty whether the book should be sold in the south or the north, as well as the sales figures across the country. As a result of his enviable abilities, he won the acclaim of Xia Ruifang, founder of the Commercial Press, the largest publisher in China, and hired him as a business consultant. The so-called consultants, in addition to a monthly fee of 50 yuan, but also attend the business of business, major decisions to listen to his advice.