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现代科学的高度发展,社会生产力的不断提升,带动了商品经济的发展,从而也带动了包装设计行业的发展。现代商品的包装不仅仅是产品信息传递的载体,还是吸引消费者购买商品,加快商品行销的重要手段。换言之,包装设计现已成为商品营销的重要环节,对商品的销售影响极大。本文分别从包装设计的人性化沟通、包装设计的人文关怀和包装设计的绿色崇仰三个方面,分析现代包装设计与商品乐价比之间相辅相成的促进关系。
The high development of modern science and the continuous improvement of social productive forces have led to the development of the commodity economy and thus the development of the packaging design industry. The packaging of modern goods is not only a carrier of product information delivery, but also an important means to attract consumers to buy goods and speed up product marketing. In other words, packaging design has now become an important part of product marketing, the sale of goods has a great impact. This article analyzes the promotion relationship between the modern packaging design and the value-added ratio of the products from the three aspects of humane communication in packaging design, humane care in packaging design and green admiration in packaging design.