本文从当今新媒体环境的多样性和时效性等角度出发,深入分析在新媒体环境背景下,文创产品的发展现状以及所面临的各项问题,通过分析得出立足于当下,着眼于未来的文创产品发展趋势,探讨如何将新媒体充分融入文创产品设计中,为今后的高校文创类产品设计专门类人才培养提供方向性依据。 Based on the diversity and timeliness of the new media environment today, this article analyzes in depth the current situation and problems faced by the cultural and creative products in the context of new media environment. Through analysis, we draw a conclusion that based on the current situation and the future, Of cultural and creative product development trends to explore how to fully integrate new media into the design of cultural and creative products for the future creation of cultural and creative products to provide specialized direction of personnel training.