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媒体融合是一次触及媒体基因的革命。近年,欧美国家的媒体融合呈现出从移动优先到只有移动;借船出海,社交第一;虚拟现实,打造沉浸式新闻;得视频者得天下等特征。我们应认识到,媒体融合的核心是人的思维,只有洞悉人的思维,才能走在媒体融合的前列;我们也应认识到,新媒体时代,内容依然为王,只不过要打造适应性内容,使传统媒体变身为更强大的新媒体。
Media convergence is a revolution that touches the media gene. In recent years, the media convergence in Europe and the United States has emerged from mobile priority to mobile only; borrowing ships to the sea and socializing first; virtual reality to create immersive news; and obtaining the world’s best video features. We should realize that the core of media convergence is people’s thinking. Only by knowing people’s thinking can we be at the forefront of media convergence. We should also recognize that in the new media era, the content remains king, only to create adaptive content , Turning traditional media into more powerful new media.