论文部分内容阅读
中国的酒类品种繁多,酒标五花八门。可以说,酒标是美酒的名片。中国的酒文化历史悠久,各类酒种的商标文化内涵也是相当丰富,它融绘画、摄影、书法、文学、民俗及设计、制作工艺为一体,诸多方面不逊色于火花、烟标、门券和彩票,是一种颇具收藏和欣赏价值的艺术品。啤标是酒标的一种,也叫啤酒的商标贴。它包括啤酒瓶外所有的附贴物。通常见到的啤标有以下几种。贴标,一般牌名、商标等都在其上;背标,一般是对产品的历史、特点、成分等的介绍;还有封顶标、颈标、垫标等。它们是酒文化的一个重要组成部分,除了具有传达信息、促销作用外,还在一定程度上反映了生产国的历史文化,民俗风情、艺术特色、政治经济以及啤酒工业的发展史。
A wide range of alcoholic drinks in China, wine standard variety. It can be said that the wine is a wine business card. China has a long history of wine culture. The trademark culture connotation of all kinds of wines is also quite rich. It incorporates painting, photography, calligraphy, literature, folklore, design and production into a whole, which is not inferior to sparks, tobacco labels and coupons in many aspects And the lottery, is a rather collection and appreciate the value of art. Beer standard is a wine label, also known as the trademark beer. It includes all the stickers outside the beer bottle. Beer usually see the following types. Labeling, the general brand name, trademarks are all on it; back standard, the general is the history of the product, features, composition, etc. introduced; and Dingding superscript, the standard, such as pad standard. They are an important part of the wine culture. In addition to having the function of conveying information and promoting sales, they also reflect the historical culture, folk customs, artistic features, political economy and the development history of the beer industry in the producing countries to a certain extent.