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数字出版自问世以来,发展异常迅猛,规模迅速扩大,形态逐渐完备,产品日益丰富,技术不断创新,成为出版业新的增长点。传统出版社应凭借自身内容品牌力和内容生产力,有效整合与开发内容资源、用户资源和媒介资源,构建文档资源库,完善基于全媒体的数字出版产品形态,搭建网站服务运营平台,跨界整合营运渠道,实现传统出版向全媒体数字出版的转型,增强自己的核心竞争力。作者结合中国青年出版总社的全媒体出版尝试,阐述了这种转型的具体做法。
Since the advent of digital publishing, the development has been extremely rapid with its scale expanded rapidly, its shape gradually improved, its products increasingly enriched, and its technologies constantly innovating, making it a new growth point in the publishing industry. Traditional publishers should effectively integrate and develop content resources, user resources and media resources by virtue of their content brand strength and content productivity, construct document resource bases, improve the format of digital publishing products based on all media, build a website service operation platform and cross-border integration Operation channels, realize the transformation of traditional publishing to digital publishing of all media, and enhance their own core competitiveness. The author, in conjunction with the all-media publication attempt by China Youth Press, elaborates the concrete approach of this transformation.