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奥克斯是《纽约时报》4位伟大的缔造者之一,他秉承创办者“求真求实”的办报理念,凭借“1美分”的价格战将该报的发行量升至10万份,将濒临破产的《纽约时报》拯救过来并获得控股权;凝练“所有适宜刊登的新闻”的严肃办报思想,严格灵活和不拘一格的人才任用机制,巧妙的报纸营销手段,奠定了《纽约时报》的地位。这些经营管理方法对今天的都市报经营管理仍有很大的借鉴意义。
Oakes, one of the four great founders of The New York Times, follows the founder’s philosophy of seeking truth from facts and raises the issue’s circulation to a one-cent price war 100,000 copies of the New York Times on the brink of bankruptcy and control of the New York Times; the solemn thought of running newspapers that “condense” “all appropriate published news”, the rigorous and flexible appointment of qualified personnel, clever newspaper marketing Means, laid the “New York Times” status. These management methods still have great reference to the management and operation of Metropolis today.