随着市场经济的发展，企业的外部环境不断变化，市场竞争日益加剧。企业不仅要拥有优质的产品和服务，还必须想方设法与目标消费者沟通，让他们了解并愿意消费企业提供的产品或服务。这正是广告策略越来越为众多企业所重视的原因。国外广告界有句名言：想推销产品而又不做广告 With the development of market economy, the external environment of enterprises is constantly changing, and the market competition is aggravating day by day. Businesses must not only have superior products and services, but they must also find ways to communicate with targeted consumers to understand and be willing to consume the products or services they provide. This is why advertising strategies are increasingly valued by many enterprises. There is a famous foreign advertising world: want to sell products without advertising