随着我国“走出去”战略在企业间不断扩大实施,越来越多的企业走向国际竞争市场,面临着复杂的经营环境。而建筑施工企业面向的绝大部分是相对较贫穷或落后的发展中国家。本人已在非洲工作多年,深刻体会大海外战略下企业文化建设之紧要性,特别是施工企业外经项目企业文化建设的基调与定位、整合与融入等普遍性问题;是追求独特,还是定位于创新,或是传承传统稳步更新,已成为迫切思考的焦点课题。 With the strategy of “going out” in our country, the strategy of expanding and implementing among enterprises has been constantly expanded. More and more enterprises are facing the international competitive market and facing complicated business environment. The majority of construction-oriented enterprises are relatively poor or backward developing countries. I have been working in Africa for many years and have a profound understanding of the importance of building a corporate culture under overseas strategies. In particular, the keynote and positioning of the corporate culture of construction enterprises for foreign economy projects, integration and integration, and other common issues are the pursuit of uniqueness or orientation Innovation, or the tradition of steady and updated traditions, has become the focus of urgent thinking.