随着媒体和广告市场的发展变化,城市电视台的广告经营方式,已经大多采取了“自主经营为主、公司代理为辅”的经营方式。因为大家都已明白,要想应对全媒体市场的激烈竞争,要想适应广告客户整合传播的投放需求,城市台只有实施自主经营,才能够整合媒体内外所有资源,实施媒体自身的整合营销,也才能为客户提供可以调动资 With the development and change of the media and advertising markets, the advertising mode of urban television stations has mostly taken the mode of operation “mainly based on independent operation and supplemented by the agency of the company.” Because we all understand that in order to cope with the fierce competition in the all-media market, if we want to adapt to the delivery requirements of advertisers for integration and dissemination, only by implementing autonomous management can the Urban Taiwan integrate all resources inside and outside the media and implement the media’s own integrated marketing. To be able to provide customers can transfer funds