前言奥林匹克运动是历史悠久的人类社会文化现象。奥运文化已经从单一的体育文化发展为社会性文化。2008年北京奥运会提出的“人文奥运”理念,是一个多维度多层次的理念,其目的在于以悠久五千年中华文化为底蕴,通过东、西方文化的交流开掘中国的奥运匹克精神。大众体育是社会主义体育建设的主体其价值取向决定着 Foreword The Olympic Movement is a long history of human social cultural phenomenon. The Olympic culture has evolved from a single sports culture to a social culture. The concept of “Humanistic Olympics” put forward by the 2008 Beijing Olympic Games is a multi-dimensional and multi-level concept whose purpose is to dig China’s Olympic spirit through the exchange of eastern and western cultures based on the long 5,000 years of Chinese culture. Mass sports is the main body of socialist sports. Its value orientation determines