本文以计算机网络营销的特征为基础对计算机网络营销的营销模式进行了分析,包括价格营销,网页营销,产品营销等多种营销模式,通过多种网络营销模式的开展使企业在现今激烈的网络市场竞争中立足。同时对网络营销开展的渠道开拓进行了探讨,只有进一步拓宽网络营销渠道才能够进一步促进网络营销的发展。 Based on the characteristics of computer network marketing, this article analyzes the marketing model of computer network marketing, including various marketing modes such as price marketing, web marketing and product marketing. Through a variety of network marketing modes, Market competition based. At the same time, it explores the development of network marketing channels, and only further broaden the network marketing channels can further promote the development of network marketing.