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近年来,国内房地产业发展迅速,带动了房地产广告的突飞猛进。房地产广告的数量激增。从近来年国内GDP的大幅上涨,总体经济指标严重依赖房地产业,是推动房地产广告逐年激增的最主要原因。房地产广告也成为具有中国特色的一种市场文化现象。从2000年国内房地产广告萌芽开始,一直到今天,房地产广告从以往的单纯诉求楼盘硬性指标到从综合、细微和软性差异入手,
In recent years, the rapid development of the domestic real estate industry, led by real estate ad by leaps and bounds. The number of real estate ads has exploded. From the sharp rise of domestic GDP in recent years, the overall economic indicators are heavily dependent on the real estate industry, which is the most important reason for promoting the year-on-year surge of real estate advertisements. Real estate advertising has also become a market culture with Chinese characteristics. From the beginning of the sprouting of domestic real estate advertisements in 2000, until now, the real estate advertisements start from the simple demands of real estate in the past to start with the differences in comprehensiveness, subtleness and softness,