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互动营销的关键在于如何帮助品牌与用户之间建立健康的可持续发展的关系。随着各种微信微博等社会化媒体的推广和普及,社交媒体在市场营销中所扮演的角色显得越来越重要。正如普华永道CEO调查报告中显示,市场营销者将继续在社交媒体上加大广告的投入。在未来五年内,他们预计花费在社交媒体上的预算将达到19.5%,是现在市场水平的3倍以上。而麦肯光明为了提升在中国的数字实力,去年正式委任曾启明(Mike Zeng)担任公司旗下上海MRM董事总经理。
The key to interactive marketing lies in how to help establish a healthy and sustainable relationship between brands and users. With the promotion and popularization of various social media such as WeChat WeChat, social media plays an increasingly important role in marketing. As the PwC CEO survey shows, marketers will continue to invest more in advertising on social media. In the next five years, they expect the budget spent on social media to reach 19.5%, more than three times the current market level. And McCain Bright in order to enhance the digital strength in China, last year appointed Zeng Qi (Mike Zeng) as the company’s Shanghai MRM managing director.