畅销书榜是图书出版业的风向标,但近几年,一些上榜图书却产生了负面的社会影响。面对市场驱动和利益诱惑,编辑和出版机构应坚持文化理性,努力策划有文化含量的畅销书,增加畅销书榜的“含金量”;应确立科学合理的评判标准,主动向读者推荐有价值的图书。 The bestseller list is the benchmark for the book publishing industry, but in recent years some books on the list have had negative social impacts. In the face of market-driven and temptation of interests, editors and publishers should adhere to cultural rationality, strive to plan best-seller with cultural content and increase the “gold content” of best-seller list. They should establish scientific and reasonable evaluation criteria and actively recommend to readers Value book.