当前社会移动互联网技术强势发展,社会生活节奏持续加快,人们的业余时间被分割的支离破碎,阅读文字已经呈现碎片化趋势。而在视频方面,视频的碎片化也是大势所趋,移动短视频因而兴起并受到追捧。“梨视频”作为移动短视频中的新生代代表上线几个月来表现突出,势头强劲。本文通过受众理论来分析“梨视频”的发展现状来揭示移动短视频时代媒介与受众的关系变化。 At present, the social mobile Internet technology is in a strong development. The pace of social life continues to accelerate. People’s spare time is fragmented and their reading texts have become fragmented. In the video, the fragmentation of the video is the trend of the times, the emergence of mobile short video and sought after. “Pear video ” as a new generation of mobile short video on-line representative of the performance in recent months, strong momentum. This paper analyzes the status quo of “Pear Video” through the theory of audience to reveal the change of media and audience relationship in the mobile short video age.