微商作为新的电子商务交易模式,以信任为基石在朋友圈等熟人之间展开商品交易,这一便利且快捷的销售模式,以其低门槛、灵活性强、低成本等特点,迅速风靡全国,所有朋友圈均可见微商的活跃。伴随着微商经营模式的蹿红,随之带来的问题也日益凸显。本文从对微商的特点归纳和现状描述入手,以问卷调查和体验式调查为基础分析微商发展中存在的问题,最终提出了规范微商发展的法律对策。 As a new mode of e-commerce transaction, micro-merchant launches commodity trading among acquaintances, such as friends, based on trust. This convenient and fast sales model is rapidly becoming popular due to its low threshold, high flexibility and low cost National, all circles of friends are visible micro-business activity. As the business model of micro-commerce turns red, the problems brought by it have also become increasingly prominent. This article begins with the description of the characteristics of micro-trades and the description of current situation. Based on the questionnaire survey and experiential investigation, this article analyzes the problems existing in the development of micro-trades and finally puts forward the legal measures to regulate the development of micro-trades.