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近几年来,“消费升级”一词成为了挂在营销人嘴边的常用术语。根据商务部的信息:2015年中国最终消费对经济增长的贡献率达到66.4%,消费第一次超过投资和出口,成为经济增长的第一驱动力。中国成功实现经济增长由投资和外贸拉动为主向由内需,特别是消费为主的重大转型。而在笔者看来,这仅仅只是一个开端,本轮中国的消费升级持续时间和惠及的行业将是空前的。
In recent years, the term “consumer escalation” has become a commonly used term hanging on the lips of marketers. According to the information from the Ministry of Commerce, the contribution of China’s final consumption to economic growth reached 66.4% in 2015. For the first time, consumption exceeded investment and exports and became the number one driver of economic growth. China succeeded in achieving a major transition from economic growth mainly driven by investment and foreign trade to that dominated by domestic demand, especially consumption. In my opinion, this is only a beginning, the current round of China’s consumption upgrade duration and benefits to the industry will be unprecedented.