在市场经济中，企业之间的竞争日趋激烈，生产厂家及商家已经注意到市场竞争中产品品牌的作用，商品品牌的设计与推广已引起了企业和消费者的共识。无形产品的品牌设计与推广对企业及消费者来说或许还比较陌生，尽管一些行业如银行，已经开始注重自身的形象建设，但品牌的推广 In the market economy, the competition among enterprises is becoming increasingly fierce. Manufacturers and merchants have already noticed the role of product brands in the market competition. The design and promotion of commodity brands has caused the consensus of enterprises and consumers. The brand design and promotion of intangible products may be relatively unfamiliar to enterprises and consumers. Although some industries, such as banks, have begun to focus on their own image building, but the promotion of the brand