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创建缝隙企业或者说在空白处创业,《职业》杂志社联手人民邮电出版社向所有读者隆重推出这一全新理念,以及《在空白处创业》一书。我们提出了一种全新的商业创意,即在一个现存的市场中运营企业,但采用另一种方式。创业者要把重点放在一个较小的、服务不足的市场上,并且把一种独特的、较好的产品或服务带入这个市场中;不是在大的战场中厮杀,而是要找到一座小山,占领它并拥有它——拥有那个缝隙,并且提供优质的服务。把这个市场经营好,你的竞争对手就不会来打扰你。如果竞争对手是一家大公司,那么也许这座“小山”对它而言,太小而且不重要,但对你而言,它并不小。事实上,它大到足以让你这样的创业者非常成功。关注我们的创业栏目,了解缝隙是什么,怎样识别它以及怎样创建一家企业来为它服务。之后,与其他人一起分享我们的创意,学到所有发现与建立缝隙企业的知识。希望我们的创业栏目,能给每一位读者带来创业路上的意外收获。
Create a crevice business or venture in the blank, “occupation” magazine together with the people’s Posts and Telecommunications Press to all readers grand launch of this new concept, as well as “start in the blank space,” a book. We propose a whole new business idea of running a business in an existing market, but in another way. Entrepreneurs should focus on a smaller, less-than-serviced market and bring a unique, better product or service to the market; instead of fighting on a large battlefield, they will have to find a Hill, occupy it and own it - own that gap, and provide good service. Manage this market well and your competitors will not bother you. If the competitor is a big company, maybe this “hill” is too small to be important to you, but it is not too small for you. In fact, it is big enough to make your entrepreneur so successful. Follow our startup section to find out what cracks are, how to identify it, and how to create a business to serve it. After that, share our ideas with others, and learn all the knowledge about finding and setting up crevices. Hope that our entrepreneurial column, every reader can bring the entrepreneurial path on the windfall.