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随着国家基层项目建设工作的发展,农村特色文化品牌的建设受到广泛重视,只有做好乡村特色文化品牌建设工作,才能促进城乡统一发展。然而,目前部分幸存特色文化品牌在实际建设中,还存在滞后性与观念性问题,难以提升文化品牌建设工作成效,无法满足其实际发展需求。基于此,本文针对宁海乡村特色文化品牌建设的分析,提出着力保护传承和创新、乡村传统特色文化与乡村旅游相结合、发展乡村特色文化产业等几点建议,以供参考。
With the development of the national grass-roots project construction, the construction of rural characteristic cultural brand has received extensive attention. Only by building the village culture brand can we promote the unified development of urban and rural areas. However, in the actual construction of some surviving cultural brands, there are still lagging and conceptual issues that make it difficult to enhance the effectiveness of cultural brand building and to meet their actual development needs. Based on this, this article analyzes the characteristics of Ninghai village culture brand building, put forward efforts to protect heritage and innovation, rural traditional culture and the combination of rural tourism, the development of rural cultural industries and so on for reference.