做少儿节目难；做少儿电视专题节目更难。这难，并非出于操作的复杂，机遇的不可求，更多地源于沟通上的困惑。当我们在向孩子们努力推销我们的“认知”时，习惯于“感知”的孩子们却经常不领情。我们的少儿专题节目从来不缺乏思想性和教育意义，却往往流于枯燥和说教，于是， Children’s programs to do difficult; to do more children’s television programs more difficult. This is difficult, not because of the complexity of the operation, the opportunity can not be obtained, more from the confusion in communication. When we are trying to sell our “cognition” to children, children who are used to “feeling” often do not appreciate it. Our children’s special programs have never lacked ideological and educational significance. However, they are often boring and preaching. Therefore,