许多人谈到创业,往往就会想到创意这个词,认为创业一定是建立在一个崭新的创意基础之上的,是开创一个前无古人的全新事业。这样的人士显然过于极端了些,创业固然是可以开创一番“新”的事业,但这里所说的新指的应该是经营理念之新、服务模式之新、细分市场的定位之新。而并非是完全另辟蹊径、异想天开的全新发明。 Many people talk about entrepreneurship, often think of the word creative, that entrepreneurship must be based on a new idea is to create an unprecedented new business. Obviously such people are a bit too extreme. Entrepreneurship can certainly create a “new” career, but what we are talking about here should be a new business concept, a new service model and a niche market. new. It is not entirely another way, a whimsical new invention.