文化致胜,这是石家庄市柏坡泉饮料有限公司的经营战略。两年多来,柏坡泉公司以文化建设为契机,由一个作坊式企业一举成为石家庄市设备最先进、产量最大的矿泉水生产企业。1998年,面对当时企业的困境,柏坡泉的管理者认识到,成熟市场是名牌的天下,消费者所消费的永远是名牌背后的文化。于是凭借振兴国企的满怀激情和富含多种微量元素的 Cultural success, which is Shijiazhuang City Park Po-chuen, beverage business strategy. Over the past two years, the company has taken the opportunity of cultural construction as a workshop-style enterprise to become the most advanced and the most productive mineral water production enterprise in Shijiazhuang. In 1998, facing the predicament of the enterprises at that time, the managers of Bo Po Spring recognized that the mature market is a famous brand and the consumers are always spending the culture behind the brand name. So with the revitalization of state-owned enterprises full of passion and rich in a variety of trace elements