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大数据技术催生出新的商机,也带来商业模式的变革。与此同时,由于企业过分依赖大数据分析,以及大数据本身存在固有的缺陷等原因,对企业商业模式创新产生诸多影响,影响商业模式创新的效果。现有的研究中很少有针对大数据风险对企业商业模式创新的影响机理的分析。本文通过分析大数据风险类型的构成,构建大数据风险对商业模式创新影响机理的三维分析框架,说明在商业模式创新不同阶段所面临的大数据风险的类型的差异性,并对其影响机理进行分析。
Big data technology spawned new business opportunities, but also bring about business model changes. At the same time, due to over-reliance on big data analysis and the inherent defects of big data, enterprises have a lot of impact on the innovation of business models and the impact of business model innovation. Few researches have analyzed the impact of big data risk on the innovation of business model. By analyzing the composition of big data risk types and building a three-dimensional analysis framework of the impact mechanism of big data risks on business model innovation, this paper illustrates the differences in the types of big data risks that are faced in different stages of business model innovation and makes its impact mechanism analysis.