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近几年来,华谊兄弟在电影的宣传策划方面不断创新,先后成功策划并举办了“端门《天地英雄》首映式”、“东方君悦大酒店《夜宴》红地毯秀”、“工人体育馆万人齐看《集结号》”等各具特色的首映活动。日前,华谊兄弟在宣传运作与好莱坞顶尖团队制作的神话大片《功夫之王》时,更是用足了功夫。他们说服了美方制片人,让北京成功取代洛杉矶成为该片全球首映庆典举办地。
In recent years, Huayi Brothers in the film publicity planning innovation, has successfully planned and organized “end door” world hero “Premiere ”, “East Grand Hyatt” banquet “red carpet show ”,“ Workers Stadium 10,000 people look at the ”assembly“ ”and other unique premiere activities. Recently, Huayi Brothers in the propaganda and operation of the top team in Hollywood produced the myth of the Kung Fu King, it is with enough effort. They persuaded the U.S. filmmakers to make Beijing a success by replacing Los Angeles as the venue for the premiere of the film.